
Our packaging has to be the same high quality as our products. In essence, packaging needs to be durable enough to preserve the quality of its contents while also protecting our beverages for the health and safety of consumers. So in addition to environmental implications, there are economic and public safety implications for packaging.
Recognizing its importance, PBG is working on a number of fronts to design, manufacture and use product packaging in environmentally responsible ways. We envision a world where all packaging is:
To achieve these goals, PBG is increasing the recycled
content of our packaging, reducing waste and energy
consumption during manufacturing and delivery, and promoting recycling through our marketing and communication
materials. PBG already has made considerable progress:
With an eye on becoming best-in-class, PBG continues to explore new processes and materials that advance the sustainability of our operations and packaging.
Wonder why that can of Pepsi you’re holding feels so familiar? It could be because it’s been in your hand before.
With 41 percent of the average aluminum can made from recycled material, PepsiCo, along with its bottlers like PBG, is promoting recycling on the seven billion cans of Pepsi and Diet Pepsi that will be sold this year. The company’s “Have we met before?” campaign devotes $35 million-$45 million worth of advertising space on its cans to promote recycling through messages such as:
