Packaging responsibility

Packaging is an important component of PBG’s business model.

Our packaging has to be the same high quality as our products. In essence, packaging needs to be durable enough to preserve the quality of its contents while also protecting our beverages for the health and safety of consumers. So in addition to environmental implications, there are economic and public safety implications for packaging.

Recognizing its importance, PBG is working on a number of fronts to design, manufacture and use product packaging in environmentally responsible ways. We envision a world where all packaging is:

  • Sourced responsibly
  • Designed to be effective and safe throughout its life cycle
  • Engineered to meet market criteria for performance and cost
  • Recycled efficiently to provide valuable resources and alternative products for subsequent generations

To achieve these goals, PBG is increasing the recycled content of our packaging, reducing waste and energy consumption during manufacturing and delivery, and promoting recycling through our marketing and communication materials. PBG already has made considerable progress:

  • PBG’s soda cans are composed of 41% recycled aluminum.
  • PBG’s glass bottles contain 25-35% post-consumer material.
  • PBG’s PET plastic bottles contain 10% post-consumer material.

With an eye on becoming best-in-class, PBG continues to explore new processes and materials that advance the sustainability of our operations and packaging.

A can-do approach

Wonder why that can of Pepsi you’re holding feels so familiar? It could be because it’s been in your hand before.

With 41 percent of the average aluminum can made from recycled material, PepsiCo, along with its bottlers like PBG, is promoting recycling on the seven billion cans of Pepsi and Diet Pepsi that will be sold this year. The company’s “Have we met before?” campaign devotes $35 million-$45 million worth of advertising space on its cans to promote recycling through messages such as:

  • “Recycling could save 95% of the energy used to make this can.”
  • “Recycle this can and save enough energy to power a 100-watt light bulb for four hours.”
  • “The average person has the opportunity to recycle 25,000 cans in a lifetime.”